Buffalo State President Introduces New College Crest

Buffalo State President Introduces New College Crest

Campus Shifts Official Short-Form Name to 'SUNY Buffalo State'

Posted: January 31, 2013

SUNY Buffalo State President Aaron Podolefsky introduced a new college crest Wednesday, January 30, revealing a bold mark that embodies the institution’s academic mission and dedication to excellence.

The new crest mark, which replaces the Buffalo State typeface logo, will now serve as the institution’s official logo. The crest is available to the general campus and news media in a family of three configurations (circular, horizontal, and vertical) to suit a wide range of applications.

“Elements of the new crest aptly capture Buffalo State’s academic excellence and build on our historic significance in higher education. Its look visually evokes a message of educational vibrancy that remains a central tenet of our institutional mission and vision,” said Podolefsky.

The focal point of the new crest is Buffalo State’s Rockwell Hall clock tower, which is a well-known icon in the city of Buffalo. Since its founding in 1871(a date that is inscribed on the crest), Buffalo State has been a public institution with a public purpose. The crest, which is flanked by leafy golden branches of an elm tree, features a banner that reads “Dedicated to Excellence.” These words are drawn from a larger phrase in Buffalo State’s mission statement: the college is dedicated to excellence in teaching and scholarship, cultural enrichment, and service.

The process for developing the new institutional crest mark began in spring 2012 under the direction of President Podolefsky. An initial draft was shared with the College Senate last spring with input and feedback received in the fall from the campus community.

In addition to the new crest, President Podolefsky has announced a change to the institution’s official short name—which has been approved by SUNY Chancellor Nancy L. Zimpher—to “SUNY Buffalo State” or “Buffalo State” to better align with campus identity and communication efforts. The change enables the institution, previously referred to as “Buffalo State College,” to better identify itself as part of the State University of New York system, one of the most recognizable brands in public higher education.

“The official short name change from Buffalo State College to SUNY Buffalo State,” said Podolefsky, “provides more cohesiveness to our institution as a whole and serves as a signature component to clarifying the college’s internal and external identity. By integrating the short name with the new crest, we are clearly communicating who we are as an institution.”

The new crest and name will immediately be incorporated into the college’s “Because of Buffalo State” marketing campaign, which launched in 2011. 

About SUNY Buffalo State
Buffalo State, a State University of New York (SUNY) campus located in Buffalo, New York’s Elmwood Village, offers degrees in the arts, education, the sciences, and professional studies. Each year, nearly 12,000 students choose Buffalo State for its broad array of high-quality and distinctive academic programs, diverse and creative environment, hands-on learning opportunities, affordable SUNY tuition, and location in the heart of Buffalo’s cultural corridor.

Tagged as: , , , , , , , ,
Buffalo State Headlines

2 Comments

Russ Wheeler
February 15, 2013
The crest looks great!
Lisa Cunningham-Graham
February 12, 2013
I think, President Podolefsky has made an excellent choice.

Comment

We welcome and encourage your input regarding our stories.

To comment, you must enter and verify a valid e-mail address. To verify: Click on the verification link in the e-mail you receive from Buffalo State. You only need to register once.

Registered commenters agree not to post messages of questionable taste, that are libelous, or offensive.

Comments that are deemed inappropriate may be edited or deleted without notice. Users who repeatedly violate these guidelines will be banned.

Name (required)
E-mail (required, but will not be published)
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.
Leave this field blank

News Archive

2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000

Contact Information

Jerod Dahlgren
Director, Public Relations
(716) 878-4201
dahlgrjt@buffalostate.edu

Mary A. Durlak
Senior Writer, Public Relations
(716) 878-3517
durlakma@buffalostate.edu

Laurie Kaiser
Staff Writer, Public Relations
(716) 878-3520
kaiserla@buffalostate.edu

Mark Norris
Editor, News and Events
(716) 878-4859
norrisma1@buffalostate.edu

News Tags

Alumni |
Dance |
Design |
Film |
Giving |
Music |
WBNY |